DESIGNING TEXT IS NOT JUST THE PROCESS OF PLOPPING WORDS and graphics on a page. Before writing begins, authors should consider the following factors:

• Page Layout.
• Type Faces and Sizes.
• Color and Specialized Lettering.
  

When choosing page layout, consider how the information is going to be used and who is going to use it. Consistent spacing helps readers see redundancies which enables them to read faster. Spacing also helps the reader extract text which is personally relevant.

Vertical spacing separates sentences, paragraphs, and headings. Horizontal justification is a choice of the writer but remember that non justification is easier to read especially when presenting text to lower level readers.

 When designing page layout, always consider the fact that readers like lengthy paragraphs to be set in an open manner.

When choosing type face always consider the purpose of the text and the audience who will read it. Children will find it difficult to read text if it is too          

Make sure your character set contains any special characters called for by text. Some sets do not contain Greek letters. If your text is to be reproduced make sure you choose type face that will endure extensive copying.

Text design requires certain type sizes in specific uses. Typical textbook size will range from 10 to 12 point. Small print such as in legal documents will use 6 or 8 point. Headings and display items are larger at 14, 18, or 24 point depending on the particular use. 

Type Face Examples: 

Type Size Examples:

Using color in your document can make for more dynamic reading. The following specific rules apply when using color.

• Readers like additional color but they have specific preferences.
• Use extra color sparingly and consistently so readers do not become confused.
• Certain combinations of colored ink on colored paper are more legible than others.
  

Capital and italicized letters emphasize words within text.

CAPITAL letters are best in main headings and for the first letter of a sentence.

Italicized letters are used for book titles when in text and bibliographic references.

Both types of specialized lettering enable the writer to draw attention to specific portions of the document.

When designing text, remember to look at it as a whole to make sure that it meets your expectations and says what you want it to say.


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Patty Lohman